Studio Blog | Stéphan Angoulvant
An archive of my student work at Art Center in Pasadena.
ID Graphics
ID Graphics was a great course I took last semester dealing with graphic design, an all-important skill for product designers to communicate their work.
The course started with an exercise in designing our personal stationery including business cards, resume, envelopes and portfolio pages. I will be rolling out the results here and on my portfolio over the next few months!
Our second exercise was closely tied to our Product Design 2 course in which we created a fictional brand for our product. I chose the name Dexter as the brand of my auto mechanic’s creeper. My goal was to create a logo that communicated reliability and mobility.
I based my design on the beautiful typeface Klavika by Process Type. Over many iterations I came up with the following logo:
The final color schemed hinted at the traditional automotive primary blues and reds. In this case the palette is shifted a bit off kilter to give it a modern look.
Our final project was to create a piece of branding for our product. I chose to create a sticker used for retail.
